PSV Business extension campaign. All business seat holders received a personalized video with a beautiful atmosphere impression of all matches and events of PSV Business. At prominent locations in the stadium, the business club member was welcomed by Toon Gerbrands (chairman), where personalizations were prominent. The extension gift was also personalized. At the end of the film you saw that the contract was ready for the extension. Since there were a few different extension options, we also processed all options on the landing page. With the push of a button, it was possible for business members to extend their contract by 1 or 3 years or to request a personal appointment with an account manager. With an extension score that was over 15% above target, we were very satisfied!
Customer: PSV Business